OUR STRATEGIC
FOUNDERS
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Who We Are
Built by experienced leaders across wellness, technology, partnerships, and growth, our founding team is reimagining what fitness membership can deliver.
Together, we’re creating a trusted wellness ecosystem that helps communities expand their offerings, strengthen member value, and unlock new growth—without adding work to their teams.
Anton Conlon
CEO / Founder / Board Member
Health & Fitness Industry • Award-Winning Operator • Strategy • Nonprofit Leadership • GGFA Board • Investor Relations • Business Growth • Vision
Jennifer Schmitz
COO / Founder / President of Board
Entrepreneurship • Operations • Business Scaling • Investor Relations • Sales Leadership • Retail & Wholesale • Execution • Process Optimization
Devon Baldino
VP of Women's Health & Vendor Relations / Founder / Board Member
Livelong Women's Health Ambassador • Health & Wellness Business Growth • Strategic Management • Financial Optimization • Program Development • Organizational Turnaround
Carey Gaul
VP of Business Partnerships
Sales Leadership • Program Management • USAF Veteran • Franchise Operations (F45) • Fitness Industry • Revenue Growth • Team Leadership
Karisa Gilmer
Director of Brand Strategy
Strategic Brand Storytelling • Market Growth ($0→$14M Inc. 500 Fastest Growing) • Award-Winning Media Founder • 20+ yrs BD & Marketing
Sidney Eichstadt
Social Media & Marketing Manager
Social Media Strategy • Retail Management • Influencer Marketing • Small Business Operations • Business Management, Entrepreneurship & Innovation
PRIVATE WELLNESS.
POWERED BY
MEMBERSHIP.
